:root{
  --plum:#96667A;
  --plum-deep:#70485B;
  --plum-tint:#F2E7EC;
  --ink:#38242E;
  --ink-soft:#6E5862;
  --ink-faint:#9A848D;
  --cream:#FBF7F5;
  --surface:#FFFFFF;
  --oat:#EFE3D4;
  --oat-soft:#F7F0E6;
  --leaf:#63814F;
  --line:#E7DBDF;
  --line-strong:#D2BFC7;
  --shadow:0 1px 2px rgba(56,36,46,.04), 0 12px 32px -20px rgba(56,36,46,.3);
  --shadow-lift:0 2px 6px rgba(56,36,46,.06), 0 24px 48px -28px rgba(56,36,46,.42);
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --plum:#C793A8;
    --plum-deep:#D9AEC0;
    --plum-tint:#30212A;
    --ink:#F2E7EC;
    --ink-soft:#C3AEB7;
    --ink-faint:#937F88;
    --cream:#191015;
    --surface:#22161D;
    --oat:#33262A;
    --oat-soft:#271B21;
    --leaf:#9BBA84;
    --line:#352630;
    --line-strong:#4C3842;
    --shadow:0 1px 2px rgba(0,0,0,.4), 0 12px 32px -20px rgba(0,0,0,.8);
    --shadow-lift:0 2px 6px rgba(0,0,0,.5), 0 24px 48px -28px rgba(0,0,0,.9);
  }
}
:root[data-theme="dark"]{
  --plum:#C793A8;
  --plum-deep:#D9AEC0;
  --plum-tint:#30212A;
  --ink:#F2E7EC;
  --ink-soft:#C3AEB7;
  --ink-faint:#937F88;
  --cream:#191015;
  --surface:#22161D;
  --oat:#33262A;
  --oat-soft:#271B21;
  --leaf:#9BBA84;
  --line:#352630;
  --line-strong:#4C3842;
  --shadow:0 1px 2px rgba(0,0,0,.4), 0 12px 32px -20px rgba(0,0,0,.8);
  --shadow-lift:0 2px 6px rgba(0,0,0,.5), 0 24px 48px -28px rgba(0,0,0,.9);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--cream);
  color:var(--ink);
  font-family:"Source Sans 3",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit}

.wrap{width:100%;max-width:1120px;margin:0 auto;padding:0 16px}
@media(min-width:760px){.wrap{padding:0 40px}}

/* ───────── type ───────── */
h1,h2,h3{font-family:"Outfit",sans-serif;font-weight:600;letter-spacing:-.02em;margin:0;text-wrap:balance}
h1{font-size:clamp(34px,8.5vw,62px);line-height:1.04}
h2{font-size:clamp(27px,5.4vw,42px);line-height:1.12}
h3{font-size:19px;line-height:1.3;letter-spacing:-.01em}
p{margin:0 0 18px}
.eyebrow{
  font-family:"IBM Plex Mono",ui-monospace,monospace;
  font-size:11px;font-weight:500;letter-spacing:.18em;text-transform:uppercase;
  color:var(--plum);
}
.sect-head{
  display:flex;align-items:baseline;justify-content:space-between;gap:16px;
  padding-bottom:12px;border-bottom:1px solid var(--line-strong);margin-bottom:28px;
}
.sect-head .right{
  font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--ink-faint);text-align:right;
}
.lede{font-size:clamp(17px,2.3vw,20px);color:var(--ink-soft);max-width:60ch}

section{padding:64px 0}
@media(min-width:760px){section{padding:92px 0}}

/* ───────── header ───────── */
header.bar{
  position:sticky;top:0;z-index:50;
  background:color-mix(in srgb, var(--cream) 88%, transparent);
  backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line);
}
.bar-in{display:flex;align-items:center;justify-content:space-between;gap:12px;height:62px}
.logo{height:28px;width:auto}
.logo-link{display:inline-flex;flex:none}
@media(prefers-color-scheme:dark){:root:not([data-theme="light"]) .logo{filter:brightness(0) invert(1) opacity(.92)}}
:root[data-theme="dark"] .logo{filter:brightness(0) invert(1) opacity(.92)}
.bar-nav{display:none;gap:26px;font-size:14.5px;font-weight:600}
@media(min-width:860px){.bar-nav{display:flex}}
.bar-nav a{text-decoration:none;color:var(--ink-soft)}
.bar-nav a:hover{color:var(--plum)}

/* ───────── buttons ───────── */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:9px;
  font-family:"Outfit",sans-serif;font-weight:600;font-size:16px;
  padding:14px 26px;border-radius:999px;text-decoration:none;
  border:1.5px solid transparent;cursor:pointer;
  transition:transform .15s ease, box-shadow .15s ease, background .15s ease;
}
.btn-primary{background:var(--plum);color:#fff;box-shadow:var(--shadow)}
:root[data-theme="dark"] .btn-primary,
:root:not([data-theme="light"]) .btn-primary{color:#241018}
@media(prefers-color-scheme:light){:root:not([data-theme="dark"]) .btn-primary{color:#fff}}
.btn-primary:hover{background:var(--plum-deep);transform:translateY(-1px);box-shadow:var(--shadow-lift)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line-strong)}
.btn-ghost:hover{border-color:var(--plum);color:var(--plum)}
.btn-sm{padding:10px 18px;font-size:14.5px}

/* ───────── hero ───────── */
.hero{
  padding:40px 0 56px;
  background:
    radial-gradient(120% 90% at 85% 0%, var(--plum-tint) 0%, transparent 62%),
    linear-gradient(180deg, var(--oat-soft) 0%, var(--cream) 70%);
}
@media(min-width:900px){.hero{padding:64px 0 88px}}
.hero-grid{display:grid;gap:34px;align-items:center}
@media(min-width:900px){.hero-grid{grid-template-columns:1.05fr .95fr;gap:56px}}
.hero h1 .accent{color:var(--plum);display:block}
.hero .sub{font-size:clamp(17px,2.4vw,20.5px);color:var(--ink-soft);margin:20px 0 28px;max-width:46ch}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.hero-meta{
  display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:26px;
  font-family:"IBM Plex Mono",monospace;font-size:11.5px;letter-spacing:.06em;
  text-transform:uppercase;color:var(--ink-faint);
}
.hero-meta span{display:inline-flex;align-items:center;gap:7px}
.dot{width:5px;height:5px;border-radius:50%;background:var(--leaf);flex:none}
.hero-img{
  background:#fff;border-radius:22px;padding:14px;
  box-shadow:var(--shadow-lift);border:1px solid var(--line);
  max-width:420px;margin:0 auto;width:100%;
}
.hero-img img{border-radius:12px}

/* ───────── pillars ───────── */
.pillars{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.pillar-grid{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden}
@media(min-width:620px){.pillar-grid{grid-template-columns:1fr 1fr}}
@media(min-width:980px){.pillar-grid{grid-template-columns:repeat(4,1fr)}}
.pillar{background:var(--surface);padding:26px 22px}
.pillar .ico{width:30px;height:30px;color:var(--plum);margin-bottom:14px}
.pillar h3{margin-bottom:7px}
.pillar p{font-size:14.5px;color:var(--ink-soft);margin:0;line-height:1.55}

/* ───────── ingredients ───────── */
.ing-top{display:grid;gap:26px;margin-bottom:34px}
@media(min-width:880px){.ing-top{grid-template-columns:1.2fr .8fr;gap:48px;align-items:end}}
.ing-stat{
  display:flex;gap:28px;flex-wrap:wrap;
  font-family:"IBM Plex Mono",monospace;
}
.ing-stat div{display:flex;flex-direction:column;gap:3px}
.ing-stat b{font-family:"Outfit",sans-serif;font-size:32px;font-weight:700;color:var(--plum);line-height:1}
.ing-stat span{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-faint)}

.ing-panel{border:1px solid var(--line-strong);border-radius:16px;overflow:hidden;background:var(--surface)}
.ing-panel-hd{
  padding:15px 20px;background:var(--oat-soft);border-bottom:1px solid var(--line-strong);
  display:flex;justify-content:space-between;align-items:baseline;gap:14px;flex-wrap:wrap;
}
.ing-panel-hd strong{font-family:"Outfit",sans-serif;font-size:15px;font-weight:600}
.ing-panel-hd em{
  font-family:"IBM Plex Mono",monospace;font-style:normal;font-size:11px;
  letter-spacing:.1em;text-transform:uppercase;color:var(--ink-faint);
}
.ing-list{display:grid;grid-template-columns:1fr;margin:0;padding:0;list-style:none}
@media(min-width:560px){.ing-list{grid-template-columns:1fr 1fr}}
@media(min-width:980px){.ing-list{grid-template-columns:1fr 1fr 1fr}}
.ing-list li{
  display:flex;justify-content:space-between;align-items:baseline;gap:12px;
  padding:11px 20px;border-bottom:1px solid var(--line);font-size:14.5px;
}
.ing-list li .amt{
  font-family:"IBM Plex Mono",monospace;font-size:12.5px;font-weight:500;
  color:var(--plum);font-variant-numeric:tabular-nums;flex:none;
}
.ing-foot{padding:16px 20px;font-size:13.5px;color:var(--ink-soft);background:var(--oat-soft)}
.ing-foot b{font-family:"Outfit",sans-serif;font-weight:600;color:var(--ink)}

/* ───────── feeding ───────── */
.feeding{background:var(--oat-soft)}
.feed-grid{display:grid;gap:30px}
@media(min-width:880px){.feed-grid{grid-template-columns:.9fr 1.1fr;gap:52px;align-items:center}}
.feed-table{width:100%;border-collapse:collapse;background:var(--surface);
  border:1px solid var(--line-strong);border-radius:14px;overflow:hidden}
.feed-table th,.feed-table td{padding:14px 18px;text-align:left;border-bottom:1px solid var(--line);font-size:15px}
.feed-table thead th{
  font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.13em;
  text-transform:uppercase;color:var(--ink-faint);font-weight:500;background:var(--oat-soft);
}
.feed-table tbody tr:last-child td{border-bottom:0}
.feed-table td:last-child{
  font-family:"IBM Plex Mono",monospace;font-size:13.5px;color:var(--plum);
  font-weight:500;font-variant-numeric:tabular-nums;white-space:nowrap;
}
.feed-steps{list-style:none;margin:0;padding:0;display:grid;gap:18px}
.feed-steps li{display:flex;gap:14px;align-items:flex-start}
.feed-steps .n{
  flex:none;width:28px;height:28px;border-radius:50%;background:var(--plum);color:#fff;
  display:grid;place-items:center;font-family:"IBM Plex Mono",monospace;font-size:12px;font-weight:600;
}
:root[data-theme="dark"] .feed-steps .n{color:#241018}
@media(prefers-color-scheme:dark){:root:not([data-theme="light"]) .feed-steps .n{color:#241018}}
.feed-steps strong{font-family:"Outfit",sans-serif;font-weight:600;display:block;margin-bottom:2px}
.feed-steps p{margin:0;font-size:14.5px;color:var(--ink-soft)}

/* ───────── system / two SKUs ───────── */
.sku-grid{display:grid;gap:22px;margin-top:34px}
@media(min-width:780px){.sku-grid{grid-template-columns:1fr 1fr}}
.sku{
  background:var(--surface);border:1px solid var(--line);border-radius:20px;
  overflow:hidden;box-shadow:var(--shadow);display:flex;flex-direction:column;
}
.sku-img{background:#fff;padding:18px;display:grid;place-items:center}
.sku-img img{max-height:300px;width:auto}
.sku-body{padding:22px 24px 26px;border-top:1px solid var(--line);flex:1;display:flex;flex-direction:column}
.sku-tag{
  font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--plum);margin-bottom:9px;
}
.sku-body p{font-size:14.5px;color:var(--ink-soft);margin:9px 0 18px}
.sku-body .btn{margin-top:auto;align-self:flex-start}

/* ───────── wholesale ───────── */
.wholesale{background:var(--surface);border-top:1px solid var(--line)}
.ws-grid{display:grid;gap:34px}
@media(min-width:900px){.ws-grid{grid-template-columns:.95fr 1.05fr;gap:56px}}
.ws-points{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:14px}
.ws-points li{display:flex;gap:11px;font-size:15px;color:var(--ink-soft);align-items:flex-start}
.ws-points svg{flex:none;width:18px;height:18px;color:var(--leaf);margin-top:3px}
form.ws-form{background:var(--oat-soft);border:1px solid var(--line-strong);border-radius:18px;padding:24px}
.field{margin-bottom:16px}
.field label{
  display:block;font-family:"IBM Plex Mono",monospace;font-size:10.5px;
  letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:7px;
}
.field input,.field select,.field textarea{
  width:100%;padding:12px 14px;border:1px solid var(--line-strong);border-radius:10px;
  background:var(--surface);color:var(--ink);font-family:inherit;font-size:15.5px;
}
.field textarea{min-height:92px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{
  outline:2px solid var(--plum);outline-offset:1px;border-color:var(--plum);
}
.two-up{display:grid;gap:16px}
@media(min-width:540px){.two-up{grid-template-columns:1fr 1fr}}
.form-note{font-size:12.5px;color:var(--ink-faint);margin:14px 0 0;line-height:1.5}
.form-ok{
  display:none;padding:16px 18px;border-radius:12px;background:var(--plum-tint);
  border:1px solid var(--plum);color:var(--ink);font-size:15px;margin-bottom:16px;
}
.form-ok.show{display:block}

/* ───────── footer ───────── */
footer{background:var(--oat-soft);border-top:1px solid var(--line-strong);padding:56px 0 40px;font-size:14px}
.foot-grid{display:grid;gap:30px;margin-bottom:34px}
@media(min-width:780px){.foot-grid{grid-template-columns:1.4fr 1fr 1fr}}
.foot-logo{height:24px;margin-bottom:14px}
footer h4{
  font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--ink-faint);margin:0 0 12px;font-weight:500;
}
footer ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
footer a{color:var(--ink-soft);text-decoration:none}
footer a:hover{color:var(--plum)}
.legal{
  border-top:1px solid var(--line-strong);padding-top:24px;
  font-size:12.5px;color:var(--ink-faint);line-height:1.65;display:grid;gap:12px;
}
.legal strong{color:var(--ink-soft);font-weight:600}
.warn{
  font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.07em;
  text-transform:uppercase;color:var(--ink-soft);
}

:focus-visible{outline:2px solid var(--plum);outline-offset:2px;border-radius:4px}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{animation-duration:.01ms !important;transition-duration:.01ms !important}
}

/* ───────── v2 additions ───────── */
.skip{position:absolute;left:-999px;top:8px;background:var(--plum);color:#fff;padding:8px 14px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
.hero h1 .kicker{display:block;font-family:"IBM Plex Mono",ui-monospace,monospace;font-size:11.5px;font-weight:500;
  letter-spacing:.18em;text-transform:uppercase;color:var(--plum);margin-bottom:16px;line-height:1.4}
.pillars h2{font-size:clamp(23px,4vw,30px);margin-bottom:26px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* quick facts */
.facts{display:grid;gap:1px;background:var(--line);border:1px solid var(--line-strong);border-radius:16px;overflow:hidden;margin:0}
@media(min-width:620px){.facts{grid-template-columns:1fr 1fr}}
@media(min-width:980px){.facts{grid-template-columns:repeat(3,1fr)}}
.facts div{background:var(--surface);padding:16px 20px}
.facts dt{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:4px}
.facts dd{margin:0;font-size:15.5px;line-height:1.45}

/* faq */
.faq-list{border-top:1px solid var(--line-strong)}
.faq-list details{border-bottom:1px solid var(--line-strong)}
.faq-list summary{cursor:pointer;list-style:none;padding:20px 40px 20px 0;position:relative;
  font-family:"Outfit",sans-serif;font-weight:600;font-size:18px;letter-spacing:-.01em}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";position:absolute;right:6px;top:16px;font-size:24px;font-weight:400;color:var(--plum);transition:transform .2s}
.faq-list details[open] summary::after{transform:rotate(45deg)}
.faq-list .ans{padding:0 0 22px;color:var(--ink-soft);max-width:72ch}
.faq-list .ans p:last-child{margin-bottom:0}
.faq-list .ans a{color:var(--plum)}

/* page hero (sub pages) */
.page-hero{padding:48px 0 56px;background:
  radial-gradient(120% 90% at 85% 0%, var(--plum-tint) 0%, transparent 62%),
  linear-gradient(180deg, var(--oat-soft) 0%, var(--cream) 70%)}
@media(min-width:900px){.page-hero{padding:72px 0 80px}}
.page-hero h1{font-size:clamp(32px,6.4vw,54px);max-width:20ch;margin-top:14px}
.page-hero .lede{margin-top:20px}
.crumbs{font-size:13.5px;color:var(--ink-faint)}
.crumbs a{color:var(--ink-soft);text-decoration:none}
.crumbs a:hover{color:var(--plum)}

.card-grid{display:grid;gap:18px}
@media(min-width:700px){.card-grid{grid-template-columns:1fr 1fr}}
@media(min-width:1000px){.card-grid.four{grid-template-columns:repeat(4,1fr)}}
.card{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:22px;box-shadow:var(--shadow)}
.card h3{margin-bottom:8px}
.card p{font-size:14.5px;color:var(--ink-soft);margin:0}
.steps{list-style:none;margin:0;padding:0;display:grid;gap:18px;counter-reset:s}
@media(min-width:820px){.steps{grid-template-columns:repeat(3,1fr)}}
.steps li{counter-increment:s;background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:22px}
.steps li::before{content:"0" counter(s);display:block;font-family:"IBM Plex Mono",monospace;font-size:12px;color:var(--plum);letter-spacing:.12em;margin-bottom:10px}
.steps strong{font-family:"Outfit",sans-serif;font-weight:600;font-size:18px;display:block;margin-bottom:6px}
.steps p{margin:0;font-size:14.5px;color:var(--ink-soft)}
.alt{background:var(--oat-soft)}
.mt{margin-top:28px}

/* prose (privacy) */
.prose{max-width:72ch}
.prose h2{font-size:24px;margin:40px 0 12px}
.prose ul{padding-left:20px;margin:0 0 18px}
.prose li{margin-bottom:6px}
.prose a{color:var(--plum)}

/* form status */
.form-err{display:none;padding:14px 16px;border-radius:12px;border:1px solid #b5485d;color:var(--ink);background:var(--surface);font-size:14.5px;margin-bottom:16px}
.form-err.show{display:block}
.form-err a{color:var(--plum)}
.field .opt{text-transform:none;letter-spacing:0;font-family:"Source Sans 3",sans-serif;font-size:12px;color:var(--ink-faint)}
.form-note a{color:var(--ink-soft)}

/* toast */
.toast{position:fixed;left:50%;bottom:22px;transform:translate(-50%,20px);opacity:0;pointer-events:none;
  background:var(--ink);color:var(--cream);padding:14px 20px;border-radius:14px;font-size:15px;line-height:1.45;
  box-shadow:var(--shadow-lift);transition:opacity .2s,transform .2s;max-width:calc(100% - 32px);width:max-content;z-index:80}
.toast.show{opacity:1;transform:translate(-50%,0);pointer-events:auto}
.toast a{color:inherit;font-weight:600}
@media(max-width:560px){
  .feed-table th,.feed-table td{padding:12px 10px;font-size:14px}
  .feed-table td:last-child{font-size:12.5px}
}
h2 + .lede{margin-top:14px}
.feed-grid h2{margin-bottom:24px}
.facts{grid-template-columns:1fr 1fr}
@media(max-width:400px){.facts div{padding:14px}.facts dd{font-size:14.5px}}
/* formulator */
.vet-grid{display:grid;gap:30px;align-items:center}
@media(min-width:820px){.vet-grid{grid-template-columns:300px 1fr;gap:52px}}
.vet-photo{width:100%;max-width:300px;aspect-ratio:6/7;object-fit:cover;border-radius:20px;border:1px solid var(--line);box-shadow:var(--shadow-lift);background:var(--plum-tint)}
#formulator .ws-points{margin-top:18px}
/* ingredient guide */
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.08em;text-transform:uppercase;
  padding:7px 12px;border-radius:999px;border:1px solid var(--line-strong);background:var(--surface);color:var(--ink-soft)}
.gl-grid{display:grid;gap:14px}
@media(min-width:760px){.gl-grid{grid-template-columns:1fr 1fr}}
.gl-item{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:18px 20px;scroll-margin-top:80px}
.gl-item:target{border-color:var(--plum);box-shadow:0 0 0 3px var(--plum-tint)}
.gl-hd{display:flex;justify-content:space-between;align-items:baseline;gap:12px}
.gl-hd h3{font-size:17.5px}
.gl-hd .amt{font-family:"IBM Plex Mono",monospace;font-size:12.5px;color:var(--plum);white-space:nowrap}
.gl-grp{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--leaf);margin:6px 0 8px}
.gl-item p{margin:0;font-size:14.5px;color:var(--ink-soft)}
.foot-grid{grid-template-columns:1fr}
@media(min-width:620px){.foot-grid{grid-template-columns:1fr 1fr}}
@media(min-width:980px){.foot-grid{grid-template-columns:1.3fr 1fr 1.2fr 1fr}}
.ing-a{text-decoration:none;color:inherit;border-bottom:1px dotted var(--line-strong)}
.ing-a:hover{color:var(--plum);border-color:var(--plum)}